Areli

Branding & Website

Industrial parks rarely put an accent on their branding and design. Through this project, I wanted to bring out, in the best way possible, the vision that the owner had. I wanted to create a brand that feels dependable, modern, and unique.

Areli Real Estate is a company that focuses on creating an inviting and well-equiped space to work that facilitates the development of other companies. The company stands for dependability and high performance.

The discovery process

To get a better idea of what the brand stands for and who the ideal customers are, I held multiple interviews with the customer. We talked regularly about various ideas and we managed to come up with something that works design-wise and that also aligns with his ideal for this brand.

Workflow

After reflecting on the ideas we discussed I started putting together a few logos, colors and website concepts and so I created a moodboard.

After looking at the moodboard with the client, we chose the color palette.

Next came the logo and the typefaces. After a lot of exploration and iteration, I finally arrived at a logo that suited the brand and that the client really liked.

After working on the logo and supporting graphics I started to put together all the ideas. I created mock-ups to better get an understanding of how the brand is going to look like.

My other projects

Previous project

Seicha

Branding & Company vision