Enjoying a cup of pure ceremonial matcha is a ritual on its own in
Japanese culture. To fully be a part of this unique experience, you
need a top-quality product that honors Japanese practices. So, hop on
the journey to discover more of the secrets that this magical tea holds.
Workflow
With a much better understanding of the reasoning behind the brand, I
started to visualize the brand's image by creating a mood board.
After organizing my ideas in a mood board, I established a color
palette that will complement the brand's aesthetic.
Next came the logo and the typefaces. I started by sketching some
ideas on paper. It helps me explore more potential paths that I
could elaborate on later. After that, I started giving my ideas more
coherence using Illustrator. The next step was choosing the one logo
that embodies the brand perfectly and starting to build more around it.
The final step was creating some mock-ups to give life to
this brand. It started coming all together beautifully,
consolidating the primary principles this project was based on.
