Ninja Parenting

Finding techniques on how to raise your child isn't hard. Finding resources that combine the best parts of multiple parenting styles and show you how to apply them throughout your parenting journey is another story. Here is where Ninja Parenting comes into play.

The discovery process

To get a better idea of what the brand stands for and who the ideal customers are, I held an interview with my client. Going through the questions one by one, I started to get a clear picture of their challenges, goals and vibe. At the end of the interview, we got to define the user persona of what we believe their ideal customer would be.

Workflow

With a much better understanding of the reasoning behind the brand, I started to visualize the brand's image by creating a mood board.

After presenting my client the mood board, I established a colour palette that will complement the brand's aesthetic.

Next came the logo and the typefaces. After a lot of exploration and iteration, I finally arrived at a logo that suited the brand and that the client really liked.

I then started experimenting with supporting graphics that will be used throughout the branding: on stationeries, post templates, stickers, etc.

The final mockups helped to put all the content I created together creating a clear and consistent picture helping both me and the client to see the brand as a whole.

Branding

The discovery process

Workflow

My other projects