Genever Gin
Branding & Company vision
Challenges & Objectives
- Gin flavours nowadays are almost all the same, no matter what brand you buy.
- There is a lack of creative and modern designs throughout other gin brands.
- Try to honour Audrey Cooper, and bring the customer back to the 1920s.
- The lack of imaginative and unique marketing makes gin brands less memorable.
Solutions
- A brand that brings back old-style flavours into contemporary times.
- Create a much simpler and cleaner look, to stand out from the competition.
- Incorporate elegant nuances but also try to keep it modern.
- Bring the brand to life with eye-catching and out-there posters.
Workflow
In order to get a more clear picture of where my brand is going, I started by imagining a back story that was the basis for all my design decisions going forward. With that done, I began to define the visual style by creating a mood board.
