Luna Coffee

Branding & Company vision

Luna, is a 100% renewable coffee brand, created to brighten up your day every morning. The original Chocolate & Nuts flavour, alongside the two other flavours: Salted Caramel and Bourbon Vanilla, will bring you a deluxe experience with every cup of coffee.

Challenges and objectives

During these challenging times, people are missing the high quality barista coffee
Every store bought coffee brand out there offetrs unlimited variations of the same coffee, making the customers overwhelmed
There isn't a lot of variation in terms of flavours and visuals
Plastic pollution is increased by the packiging of existing products on the market

Solutions

The coffee is specially roasted and prepared to math the flavour profile of barista quallity coffee
The brand offers limited but distinct number of variations to lower the customer's cognitive overload
Bringing unique and unheard-of flavours and flavour combinations
Making the packiging from 100% recycled plastic and paper will help the increasing pollution

Workflow

After getting down the brand name and company vision, I started to put together a moodboard to help me start create the visual identity.

Based on the moodboard I chose the colour palette, going for a warm but still quite popping combination. I wanted to stay away from the classic greens and blues in order to make the packinging stand out.

After having the basis of the design language in place I went ahead withe the creation of the logo and patterns. I went for a '60s and '70s inspired look, so I chose the font and the graphics with that idea in mind. After some experimentation I arrived at a logo and pattern that I liked.